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How to Market Your Crap When the Economy Is in the Toilet
12 Vital Strategies for Saving (Unclogging) the American Economy, One Business at a Time
As a marketing wizard and advertising speaker, if you've got a clog in your sales and marketing pipeline, I say it's time to "plunge on." After all, the alternative stinks!
Everybody has crap. It's the products or services you sell. Of course there's quality crap and crap crap. But success in business has never been about the merchandise. It's always been about whether you can sell it.
In this book, I'll reveal long-proven, yet shockingly little-known techniques for getting your income flowing again. Techniques for increasing sales and lowering the cost of marketing, sales, and advertising in tough economic times.
And I'll help you properly prioritize what you must do to withstand the conomic tsunami and survive to thrive another day.
Whether you're riding out the "crash" of 2008/2009 or simply trying to stop the leaks in your personal economy, this refreshingly simple, yet profit-proven collection of strategies and tactics could be your salvation.
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